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MSC Cruises has just launched its new global integrated marketing campaign.

The TV campaign, entitled “For a greater beauty”, encourages audiences to discover the beauty of cruising in a more conscious way with a profound respect for the ocean and the planet.

The promotion will be seen in more than 30 countries worldwide through a mix of marketing channels including TV, out of home, print media, digital and social media.

It was filmed by Australian director Kiku Ohe who is known for his ability to craft compelling visual narratives and elicit authentic character-driven performances.

The TV spot was filmed on board MSC World Europa, the fleet’s first ship to be powered by liquefied natural gas (LNG) and features the latest environmental technology.

MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.