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A GLOBAL campaign designed to entice visitors to a popular Asian destination was launched last week with a plethora of tempting offers.

Some 500,000 free air tickets and city-wide offers are part of the “Hello Hong Kong” initiative.

The campaign includes a series of vibrant promotional content, which will be broadcast on 3,000 platforms worldwide.

A series of thematic videos will feature business leaders, social influencers, Hong Kong Super Fans, and Hong Kong celebrities, including Cantopop legends Aaron Kwok, Sammi Cheng and Kelly Chen, showcasing the city’s array of thrilling new experiences.

At least one million ‘Hong Kong Goodies’ visitor consumption vouchers will be given out, covering a complimentary welcome drink at participating bars, restaurants and hotels, or a cash voucher to be redeemed in the transportation, culinary and retail sectors, as well as attractions.

“Hong Kong is back on the map for global travellers, with more excitement to offer than ever before,” said Dr Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB).

“I am confident that Hong Kong’s vibrant east-meets-west culture, together with our iconic and brand-new attractions and immersive experiences, will attract travellers back for an epic, unforgettable journey.”

Hong Kong will host a year-round calendar of more than 250 events and festivals across 2023.

Highlights include the Hong Kong Marathon, the Clockenflap music festival, Art Basel, the Museum Summit 2023, Hong Kong Rugby Sevens, Hong Kong Wine and Dine Festival and New Year Countdown Celebrations.