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A swashbuckling night was had by one and all at the opening night of the highly anticipated 35th Alliance Française French Film Festival, with the epic Three Musketeers as the first flick.

The champagne flowed at the opening gala at the Sydney cricket ground last Thursday as guests mingled with dignified guests at the Sydney Cricket ground before heading off to the Palace theatre to take their choc tops and seats for the movie.

In attendance were François Romanet, Chairman of the Board, Denis Morandet, General Manager of the Alliance Française Sydney,and Frederic Alliod, CEO of the AFFFF

The festival is set to grace cinemas nationwide from 5 March to 21 April, 2024.

In a dynamic partnership that celebrates the fusion of cultural exploration and cinematic artistry, MSC Cruises endeavours to enhance the festival experience, mirroring its commitment to cultural enrichment and crafting unforgettable voyages for its guests.

And while we are talking about French movies, ATOUT FRANCE hosted a lovely Sydney French lunch last week at La Guillotine to announce their new partnership with streaming giant Netflix to highlight France’s cultural and tourism appeal

It’s not just “Emily in Paris” that makes you want to go to discover France! According to a recent study viewers who watched French programmes on Netflix are 3 times more likely to name France as their number 1 travel destination.


You can “read all about it” in their new Explore France Magazine

From exquisite gastronomic and cultural experiences to cycling holidays and other slow tourism highlights, the finest facets of France are revealed to readers in Explore France magazine 2023-24.

Available on the Atout France website, and in hard copy format from L’ Occitane Shops and during Atout France trade events.

Explore France magazine is packed with valuable insights for travellers considering itineraries right across France – from Paris, the City of Light, to France’s unique and diverse regions.

Don’t forget to check out the France Connaisseur E-learning platform

France Connaisseur is Atout France’s e-learning tool that can equip travel experts with the necessary knowledge and skills to excel in selling France, leading to better customer service and overall business success.

Launched in Australia in September 2023, Atout France has developed an online platform that provides fun and interactive courses filled with information, facts, advice, and News that aim to make travel advisors the best connoisseur of the destination.

A delightful lunch was had with key Atout France personnel including Frederic Mazenq, Director Atout France Japan, ASEAN and AU/NZ,Sophie Almin, Clelie Collas and their very charming latest recruit Clara Demare