W Sydney hosted an official Premiere Party to toast its arrival on the Darling Harbour waterfront, following on from its high profile opening in October 2023. W Sydney’s vibrant and unique style was on full show, showcasing the colourful, confident urban energy of the hotel and its host city.
The 600+ guests in attendance journeyed upwards through five levels of the iconic property and its high-design interiors as the evening unfolded.
Infused with the spirit of the larrikin, the party’s ‘Welcome to Sydney, Darling’ playful narrative came alive on each level, weaving throughout the different spaces and experiences.
The city’s creatives had been enlisted to curate the evening and celebrate Sydney’s diverse and exciting culture, with performers, designers, artists, and tastemakers capturing W’s brand passions of Stance, Sound, Scene, and Taste on the night.
Rising over Darling Harbour, W Sydney had captivated Sydney with the undulating lines of its futuristic exterior.
Its interiors were equally striking, paying homage to the hotel’s New South Wales environs, seamlessly melding Sydney and Australia’s cultural touchstones to create an all-encompassing entertainment and accommodation precinct.
The luxury Sydney hotel transformed as day turned to night, from the evocative future-noir allure of Living Room bar and kinetic energy of BTWN restaurant, to the unique sanctuary of AWAY Spa and panoramic harbour views from WET Deck and double storey rooftop bar, 29/30.
Born from the bold, 24/7 culture of New York City, W Hotels had redefined hospitality for over two decades, breaking the norms of traditional luxury wherever the iconic W sign landed.
With more than 60 hotels around the globe, the detail-driven design, renowned Whatever/Whenever service and buzzing, signature Living Rooms created an experience that was often imitated but never matched. Dynamic and invigorating, the brand celebrated each traveller’s desire to uncover the destination through a lens that was distinctly W.
“We didn’t stop since we opened our doors in October, so it was great to then take a moment to celebrate this unique property. Our guests joined us from all over the world, around Australia and here in Sydney, and we couldn’t wait to tap into W Sydney’s magnetic energy to create a magical, unforgettable evening for them. Music, nightlife, fashion, food and design all sat at the heart of the W brand and came together to ignite W Sydney’s Premiere Party – and indeed the city – on March 14th,” Said Titus Rosier, W Sydney’s General Manager, said.
