Visitors flocking to Vivid Sydney will be able to glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery.
The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 May – 24 June), which is this year forecast to attract more than 3.5 million people.
Over the next six weeks the tram will travel on the Randwick to Circular Quay line, which forms part of a network that includes more than 40 stops and almost 25 kilometres of track. In addition, digital display ads highlighting Air Canada’s non-stop daily Sydney-Vancouver service will feature at Metro stations along Sydney’s North West Line between Tallawong and Chatswood.
Air Canada Marketing & Online Sales Manager, Eunica Pineda, says the tram wrap is more than simply an eye-catching promotion.
“Thousands of commuters, representing all of our key target customers segments, travel on the Light Rail network each day,” says Pineda. “In addition, research shows that almost half of Sydney Light Rail passengers recall advertising they see in transit waiting areas.
“Factor in the additional exposure from Vivid Sydney and it’s a highly effective way to place Canada and the US front of mind with Australia travellers.”
