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Disney Destinations, in partnership with United Airlines, recently launched a new sales incentive for retail Travel Agents in Australia. Dubbed ‘Australia’s Most Magical Travel Agent’, the incentive will offer the top 10 selling agents the opportunity to join a magical famil to both Walt Disney World Resort in Florida, and the Disneyland Resort in California.

Once in-destination, the agents will compete in a series of mini-challenges around the Theme Parks to determine who will be ‘Australia’s Most Magical Travel Agent’.

Amy Mortlock, Disney Destinations’ Travel Business Development Manager said, “We’re thrilled to launch this incredible new incentive, celebrating the magic that travel agents bring to their clients. Whether it’s onboard a local Disney Magic at Sea sailing, or a longer US Theme Park visit, the magic of a Disney Holiday starts with a great travel agent. We are looking forward to seeing who will be crowned ‘Australia’s Most Magical Travel Agent’ on this all-new incentive”.

To win, agents must register themselves and log any booking made between 06 May through 14 July 2024 for bookings to Disneyland Resort in California, Walt Disney World Resort in Florida, AULANI, a Disney Resort & Spa or a Disney Cruise Line sailing, as well as United Airlines flight bookings to mainland USA. Bookings must be made through an Australian Wholesaler, or via a GDS to be eligible for entry. Agents can register themselves and begin logging their bookings here from today.

Last week, Disney announced that as part of the above, the winners will be attending D23: The Ultimate Disney Fan Event in Anaheim, CA. Below are the speaking notes from the Presentation if helpful:

This year, D23 has been revamped to be more expansive and more immersive than ever before, offering fans access to more of what they love from across the worlds of Disney. Across the three nights, our lucky winners will get to experience the Disney Entertainment Showcase, featuring exclusive looks at the movies, series, and stage shows – the Disney Experiences showcase, featuring the latest on new and highly anticipated projects in development around the world for Disney parks, experiences, and beyond. And finally, they’ll attend a special ceremony to induct the 2024 Disney Legends, hosted by Ryan Seacrest. This year’s Disney Legends include renowned Disney Imagineer Joe Rohde, Miley Cyrus, Jamie Lee Curtis, and Indiana Jones himself, Harrison Ford.