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What do John Lennon, Adele, Bruce Lee and Martin Luther King have in common?

They were all born in the Year of the Dragon, which is said to be the luckiest and the most powerful animal in the Chinese zodiac.

The Hong Kong Tourism Board invited Traveltalk along to an event in Sydney last night to help celebrate the 2024 Year of the Dragon.

“This year is the year of the Wood Dragon and it is believed to be able to foster growth, innovation and abundance,” said Karen Macmillan, HKTB Director for Australia, New Zealand and the South Pacific.

“Like the year of the Dragon, 2024 will be a year of growth and innovation for the Hong Kong Tourism Board. Already our preliminary visitor numbers for January are the highest we’ve seen since reopening.”

Ms Macmillan said that HKTB initiatives in 2023 were all about letting the world know that Hong Kong was open for business.

“Because of all that activity we started to see our numbers grow rapidly and we actually finished 2023 with stronger visitation numbers than we had expected. 

“What this shows is that there is great and strong demand for Hong Kong and all that it has to offer.”

Ms Macmillan said the destination would be featuring a full calendar of events this year, including the flagship Hong Kong Sevens tournament, which has been running since 1976. It takes place in April before heading to the new Kai Tak Sports Park in 2025.

“We have so many exciting projects that we’re working on. We can’t really talk about those at the moment but all will be revealed very soon. What I can say is that it will make 2024 a year of conversion for Hong Kong.”