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Good news for fliers with Virgin Australia expanding its baggage tracking tool to service all domestic and international routes.

Passengers will now receive notifications when their bag is ready to fly, loaded onto the aircraft and again when the luggage has arrived at the baggage carousel.

The first-to-market technology, which first launched on the airline’s domestic network last year, has since been used approximately 1.3 million times by Australian travellers, with Virgin Australia (VA) having seen a 12 per cent increase in app downloads.

The expansion of the tracking service, available by downloading the VA app, forms part of the airline’s more than $400 million investment in digital innovation, technology and customer experience initiatives.

These include newly launched websites, apps, digital systems, reduced call-wait times and Rapid Rebook – a tool for guests to self-manage their bookings end-to-end in the event of disruption.

“Australians find comfort in the ability to track food deliveries, postal deliveries, technology, even their heart rate, all via apps, and it made sense for travellers to be able to do the same thing when flying Virgin Australia,” said Paul Jones, Virgin Australia Chief Customer & Digital Officer.

“By further enhancing our Australian-first baggage tracking technology to include all international services and additional notifications, we are giving guests the peace of mind to know where their baggage is at every step of the journey.

“We are committed to being Australia’s most loved airline; and ensuring the safe passage of our customer’s personal items is just another move in our mission to provide that extra level of service and care.”