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A record breaking 201 businesses from The Rocks to Hollywood Quarter have registered  their special Vivid Sydney experiences, menus, packages and tours with the Vivid Sydney  Local Business Program.  

The Local Business Program provides an opportunity for businesses to join the festival’s  vibrant community and take advantage of the increased visitation presented by Australia’s  largest festival. 

The program aims to inspire festival attendees to visit, shop or dine locally and supports businesses with promotion on the Vivid Sydney website and with professionally installed  assets to attract customers.  

The Vivid Sydney Local Business Program is part of the NSW Government’s commitment to  support the local business community in and around the event footprint, with generating over 380,000 industry and event partner leads over the 2023  festival campaign period. 

Some of the participating businesses taking part in the program to provide Vivid Sydney  newcomers and returning visitors with a unique experience include: 

  • Sydney Harbour Kayaks is offering evening kayaking tours to view the Vivid Sydney  lights from the water.  
  • Hickson House has illuminating projections, exclusive gin tastings and an immersive  dark room experience on Friday and Saturday nights. 
  • Disco Peeps Au is taking guests on a walking tour through sections of the  installations in Darling Quarter, Barangaroo and Circular Quay led by singing and  dancing. 
  • Mutha Runner is a returning business that hosts ‘Run Vivid’, a 6.5km social run club  that forms a moving light installation with participants wearing neon coloured running  vests. 

Destination NSW CEO Steve Cox said: “Vivid Sydney brings hundreds of thousands of  visitors to the city from across Australia and around the world to experience the Southern  Hemisphere’s largest festival of light, music, ideas and food.  

“I am so pleased more than 200 businesses have registered to work with Vivid Sydney to  ensure their business shines brightly to so many potential customers visiting the festival to  have an unforgettable experience. 

“Vivid Sydney plays a key role in driving visitation to Sydney and supporting the NSW visitor  economy and we want to ensure all our visitors enjoy their Vivid Sydney experience and  leave wanting to return for even more of Sydney’s hospitality.” 

Founder of Hickson House Mikey Enright said: “Vivid Sydney attracts huge crowds of  consumers to the Rocks precinct. Hickson House has had great exposure through the Local  Business Program and we’ve been able to elevate the experiences to them.” 

View more information on the Local Business Program and exclusive deals during Vivid  Sydney 2024 visit